This video starts off with a coca cola commercial and they have a physical narrator in frame. What I find good about this ad is how they relate the coke to real life events.
When I mean real life events is by how they showed a couple together in their home and the wife putting away the sodas in the fridge. Today many commercials do not relate to real life events and make us confused on what the product they were promoting.
I have seen some ads that are supposed to be about insurance but focused on how a guy does the splits instead. It just left me confused and had me thinking, what was that?
The next commercial is about jell-o. What is good about this is they went for a cartoon vibe and had a witty narrator. Although they did not have a physical narrator they still exectuted this well.
The story they were telling did relate to the product and was entertaining. I would say lots of the ads in the 50's were captivating and made people understand the product they were focusing on. I like they were making a story as if it were in a children's book.
Ritz Crackers commercial was interesting to watch as it was a man and a woman standing in different poses and had a voice over of men singing. Although it was an odd ad it did pull into what they were advertising.
If this ad were conducted today in the way it was in the 1950's, I do not think it would be approved to be viewed on television. They did do a good job of using body language.
Next, is the Tootsie Roll POP. It is great they used kids actors to advertise their lollipops and went with the concept that anyone can have them. I think it is known that you do not have to be rich to have candy. An it is not exclusive to a certain group.
Shasta Shampoo they did a great on showing how the product worked and how it does spread throughout the hair. A nice strategy by showing women washing their hair as they would be the ones using it the most.
What surprised me is that they wanted them to wrap their head in a hot towel for a few minutes, which I did not get the concept of that. Shampoo during this time, was only 9 cents.
There are many more commercials in this video that are great but I didn't want to make this post too long. If you would like to know more about them I posted the link.
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